Companies, Capital & Customers
Ownership, funding and the terms used loosely everywhere.
Shares in a company represent what?
Accounts are not arithmetic so much as a set of conventions. Once you know the conventions, they are readable.
Company accounts look like arithmetic and are really a set of agreed conventions about when something counts. A sale is recorded when it is made, not when the customer pays, which is why a profitable business can run out of cash. A van bought once is charged against several years of profit rather than one. Neither treatment is a fact about the world; both are decisions, taken so that different companies can be compared. The underlying method is very old. Luca Pacioli described double-entry bookkeeping in print in 1494, though Venetian and Genoese merchants had been using it for generations before that. Its virtue is that every transaction is recorded twice, in opposite directions, so the books only balance if the entries are consistent. Everything a modern audit does rests on that one piece of self-checking arithmetic.
Every question in this quiz is listed below with its correct answer and the reasoning behind it. Play first if you would rather not see the answers — or read through as a study sheet.
Play it insteadAnswer: B. Liabilities plus equity
Why: It balances because everything the business owns was funded either by borrowing or by its owners. The statement describes a position on one particular date rather than a period of trading.
Answer: A. Every transaction recorded as a debit in one account and a credit in another
Why: Luca Pacioli described the method in print in 1494, though Italian merchants had used it for generations already. The self-checking arithmetic is what makes an error visible at all.
Answer: D. Spreads the cost of a long-lived asset across the years it is used
Why: A delivery van bought once appears as a cost in each year that it serves. It lowers reported profit without any cash leaving the business in that year.
Answer: C. Money owed to the business by its customers
Why: They appear as an asset because the business expects to collect them. How long collection is taking is one of the earliest signals that something is going wrong.
Answer: B. Deducts only the direct cost of the goods sold
Why: Net profit also takes off overheads, interest and tax. A business can post a healthy gross figure and still lose money once everything else is deducted.
Answer: A. Because a sale is recorded when it is made, not when it is paid for
Why: Stock on the shelves and unpaid invoices tie up money the profit figure has already counted. It is the reason a cash flow statement is prepared separately from the profit and loss account.
Answer: D. One that does not change with the quantity produced
Why: Rent, insurance and salaried staff are the usual examples. Spreading them across more units is most of the reason higher volume lowers the cost per item.
Answer: C. Total revenue exactly covers total costs
Why: Above that point each extra sale only has to cover its own variable cost. Below it the fixed costs carry on running whether anything sells or not.
Answer: B. To give an independent opinion on whether the accounts are fairly stated
Why: Auditors sample evidence rather than re-examine every transaction. Their opinion concerns fair presentation, and is not a guarantee that no fraud has occurred.
Answer: A. The amount paid for a business above the value of its identifiable assets
Why: It stands in for reputation, customer relationships and similar things that were bought but cannot be listed separately. If the acquisition turns out to be worth less than was paid, it has to be written down.
Stripped of marketing, the evidence on training is stable and fairly boring. The principles that keep surviving scrutiny.
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