Easy
Brands & Advertising
Logos, Slogans & Persuasion
What a brand is made of, and why the techniques work.
Sample question
Start quiz
The slogan "Just Do It" belongs to which company?
Brands & Advertising
Logos, slogans and how persuasion is packaged.
Advertising is the most widely seen creative output in the world and the least often examined by the people it reaches. This category covers what a brand actually consists of beyond a logo, the techniques used to make messages stick, and the legal protections around names and marks. It includes the slogans that outlived the campaigns they came from. The explanations describe the mechanism behind each technique, since advertising works largely on well-documented features of memory and attention rather than on anything mysterious.
Difficulty mix
New to Brands & Advertising? Start here
Logos, Slogans & Persuasion
What a brand is made of, and why the techniques work.
1 easy
2 medium
6–7 min each
3 quizzes in Brands & Advertising
Medium
Brands & Advertising
Where Brand Names Come From
Founders' initials, invented words and a Danish phrase: the origins behind ten familiar names.
Sample question
Start quiz
The name Adidas comes from what?
Medium
Brands & Advertising
The Craft of the Campaign
Think Small, the USP, AIDA and the account planner: how advertising is built and argued about.
Sample question
Start quiz
Which car was advertised in the 1960s under the headline "Think Small"?
From the Blog
Read more about Brands & Advertising
Questions
About Brands & Advertising quizzes
How many Brands & Advertising quizzes are there?
3 published quizzes in this subject, 30 questions in total. Every one is researched, written and checked by hand.
How hard are they?
The mix here is 1 easy and 2 medium. Difficulty is about how obscure the answers are, not how fast you have to be — there is no timer on any quiz.
How long does one take?
About 7 minutes on average, ranging from 6 to 7. Playing every brands & advertising quiz would take roughly 20 minutes.
Which one should I start with?
"Logos, Slogans & Persuasion" is the gentlest way in — 10 questions, about 6 minutes, rated easy.
Do I need an account?
No. Every quiz is free and playable straight away. An optional free account only saves your scores across devices.
Do you explain the answers?
Yes — every question has a short explanation of why the right answer is right, shown the moment you answer, whether you got it or not.